How To Activate Customer's Reticular Activating System (RAS) With Your Marketing Videos

Marketing videos can help you really connect with your customers. To modern customers, they want to do more than just purchase items from a company, they want to interact with companies and feel connected to them. Videos are a great way to establish this connection.

When you use videos, you need to make sure you activate the Reticular Activating System or RAS in your viewer's brain. This is the filter that people use unconsciously to help determine, within a matter of seconds, if something is useful or if something is useless. It is the way we filter information so that we know what to focus on and what to ignore. When you make a video, you want to get past people's RAS filter, and there are specific strategies and elements you need to include in your videos to get people to watch, instead of skipping, your videos.

Let Viewers Know the Point of Your Video

You need to let viewers know right away what the point of your video is. You need to hit hard at the start of your video and make it clear what your video is about. This can be done through a great title, but you can also convey the meaning of a video through pictures, questions, or narration. There are lots of ways to let viewers know what your video is about; you just need to make sure you do it from the start so that you can hook them into watching more than the introduction to the video.

Connect on An Emotional Level

People like to watch content that they feel connected to on some type of emotional level. Maybe the start of your video makes them laugh. Maybe you introduce something that is a novelty that they will want to learn more about. The key is to make sure that your video is inspiring some sort of reaction in your viewers. Stirring your viewers' emotions will help viewers connect with and engage with your videos.

Stay Away from Things That Are Too Familiar

Do not go for the same type of video or feel that everyone else is using. Take a little creative license and work on creating a unique product. Use different types of lighting and effects than you are seeing in every other video. Creating a video that is a little different than other videos, especially your direct competitors, can help viewers engage with your video content.

Create Some Contrast

If you want to do more than entertain and you want to inform, make sure that you use some type of contrast to help with the information. For example, if your video is about how to use a product, make sure to show the difference between using the product and not using the product. Take the time to create some contrast will help your viewers take action after they watch your video.

When creating business video content, you need to make sure that you make it engaging, emotional, unique, and to the point so that you get viewers to actually watch the entire video. Video content is powerful, even more so when you hook your audience and get them to watch the entire video. Talk with a video production company about how to create a video for your company that will make a lasting impression.